Why print? coffee table book
Why print? Why Fujifilm? is a new book published by Fujifilm that perfectly demonstrates the power of the Jet Press 720S for producing short run, high quality coffee table books.
For a start, the 300mm x 300mm size is beyond the capability of nearly all digital presses, and certainly none would be able to achieve the quality that the Jet Press 720S can deliver. And the pre-press and make ready implications of printing the book offset mean a run length of 100 would be impractical.
So the Jet Press 720S makes the production of this type of book in small quantities a reality for the first time and therefore an opportunity for forward thinking printers.


Why Print? Vital statistics
Paper (cover): | Standard offset silk 300gsm |
Paper (text): | Standard offset silk 170gsm |
Run length: | 100 |
Pagination: | 112 pages plus cover |
Imposition: | 1 up |
Size: | 300 x 300mm |
Total print time: | 2 hours 14 minutes |
58 make readies and 232 plates if printed offset, but printed by Jet Press 720S in under 2 ¼ hours
Taste Belgium
This soft backed book is another good example of an application perfect for the Jet Press 720S.
The run length of 200 makes it very expensive and inefficient to produce on an offset press, with the Jet Press 720S able to turn it round in just over 1 hour and a half.
The quality is superb, even on the text pages which have been printed on standard uncoated paper, almost impossible on any other digital press.
- Showcases the business model for short run, larger format coffee table books
- Highlights the quality achievable on uncoated paper

Taste Belgium Vital statistics
Paper (cover): | Standard offset silk 300gsm |
Paper (text): | Standard offset silk 170gsm |
Run length: | 200 |
Pagination: | 120 pages plus cover |
Imposition: | 1 up |
Size: | 215 x 215mm |
Total print time: | 1 hour 35 minutes |
